How to Claim Your Business on ChatGPT (and Get the Blue Tick)
OpenAI now lets businesses claim their profile in ChatGPT. What you get, the three things you need, what Indian businesses should keep ready and what it does not do.
Think of Google Business Profile, but for ChatGPT. That is the easiest way to explain what OpenAI has launched. Right now, when someone asks ChatGPT about your brand, it works from whatever it can find. Now you can claim the business and hand it the real details yourself.
What claiming gets you
According to OpenAI's Businesses in ChatGPT page, a claimed business can:
- Update its own information. Description, logo, website and policies, managed from a dashboard OpenAI calls Business Hub. ChatGPT may use this to answer customer questions.
- Show a blue check. It appears on your business profile in ChatGPT to show the profile has been claimed.
- See how it shows up. You can see how often your business is mentioned in ChatGPT, how many people click through to your site, and the "discovery topics": the kinds of conversations where your business appears.
- Upload a product feed, if you are a retailer, with pricing and availability.
Claiming is free.
The three things you need
- A website. Claiming is initially available to eligible businesses that have one.
- Proof that it is yours. DNS, a business email, a phone number or a connected Shopify store.
- ID verification. In India, keep your GST number ready before you start. It saves you from abandoning the form halfway to go hunting for it.
You also have to own the business or be authorised to represent it. That sounds obvious, but it matters if an agency or a freelancer is doing this for you: decide who holds the account before anyone clicks "claim".
How to do it
- Open the official page and choose Claim your business.
- Verify the business with one of the methods above.
- Fill in the profile. Write the description the way a customer would ask about you, not the way your pitch deck describes you.
- Check it again in a month. Prices, policies and opening hours go stale, and stale answers are exactly the problem you are trying to fix.
If you run a Shopify store there is a shorter path: you can connect the store from your Shopify admin and your product details, pricing and availability are shared through Shopify's catalogue.
What it does not do
This is the part most posts skip, and OpenAI is clear about it:
- It does not buy you a ranking. ChatGPT continues to make independent recommendations and comparisons. Claiming does not guarantee higher placement or sales.
- Not everyone can get in yet. Eligibility depends on your industry, your location and OpenAI's verification checks. It is still in beta.
- Business Agents are narrower still. The agent that answers customer questions as your business is currently for eligible ecommerce and online service businesses in the US, with more to follow.
- You may show up either way. ChatGPT can already mention your business whether or not you claim it. Claiming changes how accurate the answer is, not whether there is one.
Why I would still do it early
Because accuracy is the whole game. If an assistant is going to describe my products to someone, I want it reading from my description and my policies, not from a three-year-old forum thread. And the numbers on mentions and click-throughs are data that simply did not exist before. You could only guess how AI talked about you.
I build small products (Ring Ping, Rank Kiwi, LinkedInRank), so this is not abstract for me. A person asking an assistant "what is a good tool for X" is a new kind of front door, and for a while it will be an uncrowded one.
It is free, it takes one sitting, and the worst outcome is that your business information is correct in one more place. That is a good worst outcome.
Details in this article were checked against OpenAI's page on 12 November 2026. It is a beta, so expect them to change.
